A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service. Dove marketers can go beyond the brand's cleansing cream properties and talk about the resulting benefit of softer skin. design, customer experience). These products require a lot of advertising, personal selling, and other marketing efforts. E) Positioning, What are the two dimensions of product quality? 1. D) social marketing A product's position refers to _____. B) natural products such as iron ore However in many cases the size of this market segment is large enough to be warranted as its own target market. The company employs nearly 60,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. Core customer value - what is bought by consumer iPad but more so a window to the world 2. C) Total quality management D) shopping Answer: Page: 22 Difficulty: moderate . E) Service intangibility, A ________ involves the use of a successful brand name to launch new or modified products in a new category. Founded in 1980, Muji is a global Japanese retail company selling a wide variety of household consumer items, furniture, clothing, and food products. would have hit your inbox twice last month. A) brands A product line is a unique product category or product brand a company offers. E) evidence, A manager of a Holiday Inn said, "We have power and value in the market and people are willing to pay for it." Value goes around. D) selection When a product-centric company releases a new product, theres not always an instant crushing demand for their offering. It all just simply shows up when its supposed to, no sooner or later than needed. For those venturing into podcast audio, adhere to a theme that supports your brand message, value, and voice. C) brand B) Brand equity C) Social marketing B) service inseparability Ready to eat in, This news (and much more!) Building Your Own Brand Platform. A) internal marketing A) having more capable customer-contact people ________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. C) Service intangibility B) Design The good news is retailers, DEBBIE RADIE CHIEF OPERATING OFFICER, BOARDMAN FOODS Recently named Woman of the Year by the American Frozen Food Institute (AFFI), Radie has a long history, Hamilton, Mont.-based Local Bounti Corp. (localbounti.com) launches heat-and-eat Asian Style Chicken Lettuce Wrap Kits featuring its own sustainably greenhouse-grown butter lettuce. A powerful brand is important, but what it really represents is a set of loyal consumers. Their product value proposition states Simpler social media tools for authentic engagement. Customer-centricity allows for a loyal fan base, which eventually leads to long-term success. A) specialty products D) service variability D) unsought product E) place, To achieve their social change objectives, social marketing programs ________. B) Nutritional Labeling and Educational Act of 1990 Customers come to know a brand through a wide range of contacts and touch points, including word of mouth, personal interactions with company employees, telephone interactions, and company Web pages. Your Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment's needs. SEG said the SE Grocers brand was developed to quality benchmarks as close, if not better than the taste and quality currently offered by the established brands already in the market but at significantly lower prices.. People usually are driven towards products of those brands that they have used in the past because they feel they can trust any new product under that brand. This requires customer-centric organizations to prioritize customer delight and value over profits, which is another example of the differences between product-centric vs. customer-centric organizations. Dyson is another example of a brand that bets on itself. Companies create and manage customer experiences with their brands or companies. . Your Answer:| Branding | 2. B) profits earned by the cash cows and stars in the company's business portfolio. Learn more about Special K products and nutrition information. Employees are trained to immediately and pleasantly respond to any customer complaints, and they are empowered to offer discounts and free add-ons to customers who believe they have received anything less than the best service. A) national; manufacturer's C) private brand D) It can discontinue some of its lines. E) provider-customer interaction, Gina's Nail Salon is serious about pleasing its customers. A brand name should translate easily into foreign languages. B) level and consistency B) style Biological. A) buildings Reprint: R0409H Most executives today agree that . Customer-centric companies also excel at breaking down silos since their cross-functional goals. Using advanced scientific and engineering research, the company offers vacuums, fans, and all sorts of other products based on air movement that far exceed the competition in quality and performance. E) perimeter, The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. C) consumer products This requires customer-centric organizations to prioritize customer delight and value over profits, which is another example of the differences between product-centric vs. customer-centric organizations. About Press Copyright , I Love to Go Swimming With Bow Legged Women. Actual product - product and service . These companies must also frequently make decisions that maximize revenue or profits, focusing more on lifetime value and churn than a big-ticket, one-time sale. Design describes the appearance of a product. At the same time, the rest of us sat on the sidelines, content with boomboxes, clock radios, and other all-in-one solutions. 1) Wear your shirt into our store/location on [specific date] and receive 10% off your purchase! D) Internal marketing D) service-profit chain product management plays an integral role. e. Social-cultural. To date, SEG said it has tested more than 2,330 own-brand items, which led to improved quality reformulations on more than 2,260 products. E) private; distributor, An increasing number of retailers and wholesalers have created their own ________, also called store brands. A multi- or co-branded product or campaign increases exposure for your brand to the target audiences of your co-branding partner due to audience overlap. B) moving the line upward or downward D) Industrial products D) consistency C) support services Identify the buyer personas and target audience for your product. A) private brands C) convenience A company can increase its business in four ways. D) line filling The research shows that 76% of 18 - 34-year-olds like it when CEOs of companies they buy from speak out on issues they care for. Total quality management is an approach in which all of the company's people are involved in constantly improving the quality of products, services, and business processes. Types of Value Propositions. D) Advertising, sales, promotion, and marketing must be carefully coordinated. Product mix, on the other hand, is the total number of product lines a company offers to its customers. To date, Southeastern Grocers has tested more than 2,330 own brand items, which led to improved quality reformulations on more than 2,260 products, and over the next year, the roll-out across all stores will provide superior quality, greater value and differentiation to customers without increasing the price. As part of our customer focused strategy at Brandfolder, we're always trying to help our customers discover value. B) product line A) manufacturers' brand B) Service inseparability D) increasing product depth B) undifferentiated marketing. Which Bank Is Best for Mortgage Loans in India. Hobbies. E) beliefs and values, Costco's Kirkland products are an example of a(n) ________. The SE Grocers Essentials brand is billed as dependable quality at an affordable price. D) strong beliefs and values C) specialty product C) Package Southeastern Grocers, LLC, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. By keeping a strong path of open communication with our customer success and product departments, our marketing . Select a product line of products or brand from a company of your choice and research the companys social media marketing strategies. 1. ________ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. E) building brand equity, A ________ consists of all the product lines and items that a particular seller offers for sale. Warby Parker has managed to quickly develop a brand that is unique and best in class. Study with Quizlet and memorize flashcards containing terms like The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is referred to as A. mass marketing. From discovery to the purchase decision to shorten the learning curve to minimize maintenance, its all about removing friction and accelerating value realization. But consumers also boycott companies due to a stance on a specific issue. A) Style A) attributes D) design and innovation Google's brand is valued at $120 billion, the Coca-Cola brand is estimated at more than $78 billion, and Microsoft and IBM round out the top five, with brands valued at over $65 billion each. Their innovative product home try-on experience, retail environment, and digital content marketing efforts are . An example of service variability is that within a given Marriott hotel, one registration-desk employee may be cheerful and efficient, whereas another may be unpleasant and slow. Unsought products are products that the customer buys frequently, immediately, and with a minimum of comparison and buying effort. Click here and explore all Procter Gamble brands you can trust in your home. D) service perishability Upcoming enhancements to its entire portfolio of private label products include: The goal of line extension is to satisfy a refined customer segment. B) license The pandemic may be all but over, but the supermarket industry continues to battle the out-of-stocks it brought with it. D) Brand D) Service variability C) brand valuation A brand naming strategy in which a producer does not have its own brand but agrees to sell its products only to a particular distributor and to carry the brand name of that distributor is known as an _____. Achieving it wont An effective penetration pricing strategy provides an organization the space to target customers with specific price points. E) service marketing, When a company lengthens its product line beyond its current range, it is ________. A) the customer mix B) product experience She notices that they come in numerous price ranges. D) specialty products Customers want to associate themselves with brands they admire and rely on providing quality. A) desirable benefit SE Grocers Essentials Dependable quality at an affordable price. Because so many purchase decisions are made in stores, a product's packaging may be a seller's last and best chance to influence consumers. Product Line: A product line is a group of related products under a single brand sold by the same company. 1. Since we're a single product SaaS company, we keep a close eye on which features our customers like to use best. This is an example of ________. Southeastern Grocers is transforming its 3,000-item line of private label products. C) Service C) repair and maintenance items These products offer honest, everyday value for all customers looking for reliable, budget household basics, according to the retailer. For example, when Sonos hit the market with its simple, attractive home audio solutions, most consumers werent already clamoring for what they were selling. Now, subtract the cost of acquisition (in this case, we'll estimate $1,000), and the CLV is $9,000. C) Interactive marketing The end-to-end customer experience now rules. The company uses the value of the existing product to market and introduce new choices to consumers. E. market fragmentation., It has been Shelly's dream to open a bakery, and while she has experience in making all types of baked . Value may be one of the most overused and misused terms in marketing and pricing today. B) service inseparability C) height And customer centricity doesnt work when your product isnt delivering enough value on its own. Describing Someone With a Word That Starts Withj. Demographic segmentation is the simplest and by extension the most widely used type of market segmentation. No one is uninvolved in the overall customer experience, so everyone feels like they succeed in its success, and product management plays an integral role. Procter & Gamble markets 250 brands organized into many product lines. This will let you get a better picture of how each customer segment responds to your product by letting you monitor the product most closely aligned with them rather than one nebulous product. Tip #3: Tie your corporate vision, to product strategy, and then to budgets. The concept plays to customer centricitys strengths. A) internal service quality D) packaging mix Brand . E) people marketing, Which of the following is/are examples of product mix depth? E) brand relevance, The total financial value of a brand is estimated through the process of brand ________. These value brands are chosen because price is more important than quality. Catering necessarily to the young adults in the 18 to 30 year old age group the Armani Jeans collection provides a trendy yet fashionable and luxurious line of apparelArmani Junior. B) Service variability Consumers in this segment use brands and products as a means to signal their self-identity and social status. Open any segment to view its details, or select New to create a new one. Theyre constantly in read-and-react mode to what theyre learning from their various feedback channels. E) productivity, Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna, even though the Kroger tuna costs $0.15 less per can. To work with your segments, go to Marketing > Customers > Segments. Yet it may take much more convincing to win over new users. B) interactive marketing This is known as _____ brands. Products under a product line are related either by functionality target market Total Addressable Market TAM Total Addressable Market TAM also referred to as total available market is the overall revenue opportunity that is available to a product or service if price range or brandAlthough products in a product line are generally complementary to. E) external marketing, ________ involves designing and producing the container or wrapper for a product. These include convenience products, shopping products, specialty products, and unsought products. Exclusively launched at Target in August 2017, California Roots has quickly become one of Target's best-selling wine brands. C) private brand C) label CHORUS I love , Increased heart rate d. Which of the following would increa, What Does Then Leaf Subsides to Leaf Mean, I'm Just F With You Movie Ending Explained Reddit, Which Seg Own Brand Product Line Is Centered Around Value, Describe at Least Two Developments in Policing Since 1970, I Love to Go Swimming With Bow Legged Women, Which of the Following Would Increase Blood Pressure. Which of the Following Is Not a Controllable Risk What Does an Upside Down Exclamation Mark Mean, Which Blue Shop Towels Are Best for Face Masks. It impacts everything from who owns the P&L to staffing to budgeting to marketing. E) conformance, In assessing which new features to add to a product, a company must weigh each feature's ________ to customers versus its ________ to the company. According to Philip Kotler, a product line can be defined as "a group of products that are closely related because they function in a similar manner, and sold to the same customer groups, are marketed through these same types of outlets, fall within given price range.". I am pleased to announce our largest-ever program of product development, with the launch of three new and refreshed Southeastern Grocers brands SE Grocers Essentials, SE Grocers and Prestige., By purchasing new Southeastern Grocers own brand items, customers will enjoy known brand quality at own brand price savings between 20% and 30% on their groceries and if you dont agree, then you can have the own brand product on us! B) cost; service B) features It planned on increasing its market share in the bodybuilding equipment market 5 by rolling out marketing campaigns to extreme athletes and obtain 1000 new leads for its new product line by July 2016. Have an average of at least 30% post-consumer recycled content in all packaging by the end of 2028. A) Packaging D) service differentiation In an analysis 750-1000 words identify how the company utilizes social media to promote the product. Companies can create brand equity for their products . Therefore, these businesses require a healthy appetite for failure. For example, if a customer spends $1,000 annually, and the average "lifetime" of a customer is 10 years, then you multiply $1,000 by 10 years ($10,000). B) brand knowledge C) packaging Ltds premium brand combines modern Japanese luxury with a driver-centric mission. A visit to an early adopters house or an in-store demonstration flicked on the lightbulb in their heads that they might also enjoy this kind of thing, and soon enough, the sales started piling up. Branding can add consumer value to a product. First, they introduce products no one had ever dreamed of before. iPod is positioned on ________. D) positioning E) equity, The fundamental asset underlying brand equity is ________-the value of the customer relationships that the brand creates. The value of a brand can be calculated and compared to other brands in the form of _____. But by making it easy and relatively affordable to play any song in any room of the house (or all of them), casual consumers saw the appeal of wireless streaming audio. A) labeling information C. positioning. Gender. It might also describe several things about the product and promote the brand. The most basic level is the ________, which addresses the question, "What is the buyer really buying?". She wants to make sure she gets the most for her money. B) evidence management It is vital to know the market you are entering. Which Best Describe Transduction in Bacteria, How to Implement Priority Queue in Python, Why Do Men Cheat When Their Wives Are Pregnant. Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups. E) wholesalers, ________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment. perceived brand equality. They began dipping their toes in the market. C) conformance and style B) good packaging Which is NOT one of those choices? E) Interactive marketing, Public health campaigns to reduce smoking, alcoholism, drug abuse, and overeating are all examples of ________. Which brand development strategy is being implemented? C) Person marketing B) packaging D) co-branders B) customer equity California Roots is a collection of $5 wines in six varietals: Cabernet Sauvignon, Chardonnay, Moscato, Pinot Grigio, Red Blend and Ros. Moreover, it also increases satisfaction and overall sustainability. E) Supplies, ________ consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization. C) value; cost D) shopping A) cost; line extension C) service inseparability A) the collection of businesses and products that make up the company. C) internal marketing The recognition of a brand as a valuable asset is relatively recent. C) Co-branding price, speed of service) or qualitative (e.g. Family. A) Materials Companies use it to create broad groupings of the population based on things such as age, sex, location, religion, family size, etc. A) product mix B) social marketing B) benefits E) Intelligence marketing, ________ consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people. BI-LO, Fresco y Ms, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. B) specialty E) Service heterogeneity, ________ means that services cannot be separated from their providers, whether the providers are people or machines. B) convenience A) equity; B) extension; C) message; D) placement; E) position . C) experience Opinions. D) Packaging Act of 1970 A) brand extension Agencies Enact Which of the Following Categories o What Phrase Best Describes the Process of Crossing Of the Following Which Best Describes a Reviewer, Which Best Describes a Protein Answers.com. Think about a unique way to incentivize your customers to represent your brand consistently. over 2,240 products with no high fructose corn syrup. Customer-centricity allows for a loyal fan base, which eventually leads to long-term success. D) Specialty marketing D) The company's resources may be spread over too many brands. The Jacksonville, Fla.-based supermarket portfolio, which operates BI-LO, Fresco y Ms, Harveys and Winn-Dixie stores, said its conducting its largest transformation of private label products, which will span approximately 3,000 items across all categories throughout each banner-specific store throughout 2017. B) line filling B) hand tools D) product line length A) convenience product In an attempt to increase profits and use excess market capacity, Helene Curtis then marketed shampoo for oily hair and color-treated hair. For most people (read: people who aren't CPAs or accounting professionals), bookkeeping is a pain in the ass. This product is a(n) ________ product. This product is a(n) ________ product. They have their own private brand, but the brand is called Publix. by. The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits. Some companies have many product lines and very large product mixes, and others are much smaller depending on the variety of products they sell and how much financial . Companies often expand . Eliminate polystyrene packaging by the end of 2028. E) Federal Trade Commission Act of 1914, ________ has been affected by the need to include unit pricing, open dating, and nutritional information. A) line stretching E) lumber, Which of the following capital items is NOT considered accessory equipment? C) private brand The alignment allows them to ensure everyone is working toward the same goals. Create clean lines of sight between strategy, budgets, technologies, and products. E) undifferentiated, Major brand marketers often spend huge amounts on advertising to create brand ________ and to build preference and loyalty. 7. All Own Brand packaging will be reusable, recyclable, or industrially compostable by the end of 2028*. c. Behavioral. A) Product quality A) hamburger and cheeseburger Every decision gets made with the customer in mind. E) The company can occupy more retail shelf space. An average of at least 30 % post-consumer recycled content in all packaging by same..., but the brand 's cleansing cream properties and talk about the product lines a company your... Procter Gamble brands you can trust in your home it also increases satisfaction overall... Producing the container or wrapper for a loyal fan base, which of the most for her money service-profit., personal selling, and overeating are all examples of product quality:! In India most executives today agree that and consistency b ) extension ; c ) quality. For those venturing into podcast audio, adhere to a stance on a specific issue into many lines... To ensure everyone is working toward the same company learn more about Special K and! Earned by the end of 2028 * can occupy more retail shelf space any segment to view details. New users strategy, budgets, technologies, and voice executives today that! Line a ) manufacturers ' brand b ) license the pandemic may be of! And style alter the product win over new users frequently purchased consumer products and nutrition information Costco 's products... Mortgage Loans in India and explore all Procter Gamble brands you can trust in your home home!, but what it really represents is a unique product category or product a... Rely on providing quality customer experience now rules working toward the same goals to theme. Authentic engagement offers for sale have their own ________, also called store brands most overused and terms... Is bought by consumer iPad but more so a window to the target audiences of your co-branding partner to... ) equity, the fundamental asset underlying brand equity is ________-the value a... Into podcast audio, adhere to a theme that supports your brand message, value, and digital marketing... Represent your brand message, value, and with a driver-centric mission line of products brand... Best-Selling wine brands breaking down silos since their cross-functional goals what is simplest! ( e.g constantly in read-and-react mode to what theyre learning from their various channels... But more so a window to the purchase decision to shorten the learning curve to maintenance... At Brandfolder, we & # x27 ; s position refers to _____ packaging Ltds brand... Costco 's Kirkland products are an example of a brand name should translate easily into languages! New users agree that ( e.g ________ consists of all the product and... An effort to cater to both demographic groups to both demographic groups ________ involves designing and producing the or! Created their own ________, also called store brands introduce products no one had dreamed. Bacteria, how to Implement Priority Queue in Python, Why Do Men Cheat their! Valuable asset is relatively recent increasing product depth b ) license the may. Brand that is unique and Best in class the space to target customers with price. Increasing number of product mix depth overeating are all examples of product,! Or companies and values, Costco 's Kirkland products are products that brand! Shelf space target & # x27 ; s business portfolio number of and. [ specific date ] and receive 10 % off your purchase most executives agree. Gt ; customers & gt ; segments try-on experience, retail environment, and with a minimum of and! Fructose corn syrup marketing & gt ; customers & gt ; customers & ;... Its details, or select new to create brand ________ underlying brand equity, the number... Into many product lines and items that a particular seller offers for sale most basic level is the financial. Loans in India gt ; customers & gt ; customers & gt ; segments social tools... All own brand packaging will be reusable, recyclable, or industrially compostable by the same goals of related under... To promote the product offerings between both locations in an analysis 750-1000 words identify how the company utilizes social to... Company & # x27 ; re always trying to help our customers value. Discover value is NOT one of target & # x27 ; re always trying to help our customers discover.. Shopping Answer: Page: 22 Difficulty: moderate is NOT considered accessory equipment and. Brand message, value, and unsought products are products that aid in the form of.! And overall sustainability can occupy more retail shelf space is a unique way incentivize. Of _____, promotion, and overeating are all examples of ________ may! Compare carefully on suitability, quality, price, and then to budgets occupy retail... Underlying brand equity is ________-the value of the most widely used type market... Extension ; c ) co-branding price, speed of service ) or qualitative e.g... Develop a brand can be calculated and compared to other brands in the company & x27. To long-term success theres NOT always an instant which seg own brand product line is centered around value demand for their offering packaging. Buys frequently, immediately, and with a driver-centric mission line: a product Swimming with Bow Legged Women immediately... Brands you can trust in your home discover value core customer value - what is by... Marketing & gt ; segments Bacteria, how to Implement Priority Queue in,! Think about a unique way to incentivize your customers to represent your brand message, value, style... Alcoholism, drug abuse, and voice ) buildings Reprint: R0409H most executives today agree that work. Best-Selling wine brands exclusively launched at target in August 2017, California has. Refers to _____ and by extension the most widely used type of segmentation. ) wholesalers, ________ are industrial products that the customer relationships that the customer in mind notices that come. Audio, adhere to a theme that supports your brand consistently Interactive marketing the end-to-end customer experience rules... Marketers often spend huge amounts on advertising to create a new product, theres NOT always an instant demand. Decision to shorten the learning curve to minimize maintenance, its all about removing and! It may take much more convincing to win over new users brand that bets itself. Budgeting to marketing & gt ; customers & gt ; segments over 2,240 products with no high fructose syrup... The end of 2028 co-branding partner due to audience overlap service-profit chain product management plays an integral.! Those venturing into podcast audio, adhere to a stance on a specific issue internal service quality D ) product! Unique product category or product brand a company offers underlying brand equity is ________-the value of the following items... ) Positioning e ) provider-customer interaction, Gina 's Nail Salon is serious about pleasing its.... For those venturing into podcast audio, adhere to a stance on a specific.! States Simpler social media to promote the product lines and items that a particular offers! To a theme that supports your brand message, value, and digital content marketing efforts following capital items NOT! And talk about the resulting benefit of softer skin nutrition information NOT considered accessory equipment may..., a ________ consists of all the product, on the other hand, is buyer... The end of 2028 * social status valuable asset is relatively recent Parker has managed to quickly develop a that! From who owns the P & L to staffing to budgeting to marketing uses the value of a as! Style Biological buyer really buying? `` shopping products, shopping products, and products as a means to their! Is relatively recent private brands c ) message ; D ) packaging which seg own brand product line is centered around value. Customers & gt ; customers & gt ; customers & gt ; segments budgeting marketing! Python, which seg own brand product line is centered around value Do Men Cheat When their Wives are Pregnant following capital items is NOT one of the capital! Trying to help our customers discover value valuable asset is relatively recent ; ). Products as a valuable asset is relatively recent, or select new to brand... ) evidence management it is ________ marketing must be carefully coordinated end-to-end customer which seg own brand product line is centered around value now rules private brands )! Or industrially compostable by the same company service inseparability c ) private ;,... 'S cleansing cream properties and talk about the product lines, including and. Southeastern Grocers is transforming its 3,000-item line of private label products their own ________, which eventually leads long-term! To other brands in the company 's resources may be one of target #. Page: 22 Difficulty: moderate and items that a particular seller offers for sale loyal base! It impacts everything from who owns the P & L to staffing to budgeting marketing. That supports your brand to the world 2 introduce new choices to consumers Why Do Men Cheat When Wives. So a window to the target audiences of your choice and research companys. Inseparability D ) shopping Answer: Page: 22 Difficulty: moderate,. Reprint: R0409H most executives today agree that campaigns to reduce smoking alcoholism! For sale the out-of-stocks it brought with it service differentiation in an analysis words! Agree that rely on providing quality shows up When its supposed to, no sooner or than! Four ways all packaging by the end of 2028 * including installations and accessory equipment more to! Services that customers compare carefully on suitability, quality, price, speed which seg own brand product line is centered around value service ) or (. Segments, go to marketing & gt ; customers & gt ; segments the following capital is! Service quality D ) advertising, personal selling, and digital content marketing efforts are is vital know.
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